I am passionate about amplifying a brand’s personality and its unique voice.

When I acquired seven businesses’ Instagram and Facebook accounts, I conducted performance analysis, trend reports, and cross-competitor research. Each account had different target audiences with opportunities to optimize engagement. I sourced and created content, conducted copywriting, influencer outreach, and designed events for each business to rebrand their client experience.

Results:

• Accounts grew by 15%-30% in following and audience engagement

• Introduced software such as Later and Light Room to the company’s implementation

• Developed SEO improvements with hashtags and consumer insights

• Led content-generating photoshoots for business’ online platforms

• Successfully launched the opening of Mermaid Bar Dallas with over 75 Dallas influencers invited and promoting